Bringing
your influence
to the forefront
News

Drafting and distribution of press releases
Creation of ad hoc press dossiers
Organization of meetings with journalists
Creation and follow-through of press dossiers
Organization of press conferences
Professional media training

Expertise

Positive media coverage of areas of expertise
Definition of topics and angles with the partners
Implementation of partnerships

Optimization of media coverage management

Media monitoring for the firm
Developing a strategy for optimizing opportunities and repercussions

Revealing
your strengths

Brand platform
Competitor-oriented benchmarking
Positioning strategy
Identification /creation of key messages and presentation language
Definition or orientation of the communications strategy
Deployment of the communications strategy
Launch strategy
Crisis management-related communications

Our ideas
for your brand
identity
Visual identity

Ceation of a specific brand identity
Development and implementation of a graphics charter
Creation and development of application kits

Creation of communications formats
Advice and design

Leaflets and brochures
Invitations
Holiday cards
Announcements cards
Newsletters
Custom promotional merchandise

Web Site

Assessment of needs and definition of concept
Drafting content and assistance with drafting
Creation and development of graphics aspects for communications
Site development and coordination of updates
Integration of a global digital strategy

Providing guidance
and coherency

Deployment of a bespoke strategy
Assistance and advice in the creation and management of various accounts
Training for the various social networks (LinkedIn, Twitter, Facebook…)
Editorial strategy / content management
Development of online visibility and social networks
Monitoring/ e-reputation management

Creating
the dialog tools
for your ecosystem
Advertising and publicity strategy

Development of a strategy for purchasing advertising space
Studies for one-time opportunities
Drafting of messages and concept and design of visuals

Referencing in professional directories and League tables

Advice on the various rankings opportunities and strategies to be adopted
Development and deployment of a schedule for the firm and definition of the process
Description of the firm’s activities in the major French and international directories
Assistance in completing questionnaires (content of deals lists, pre-completion of forms …)
Organization of meetings with investigators and journalists
Monitoring / feedback from investigators

Implementation of client relations tools

Advice in the creation of newsletters, news flashes and updates...
Bespoke advice on relational strategy

Events planning

Organization of client seminars and training
Negotiation and deployment of partnerships
Planning for internal and client events
Relations with the university sector

Assist and support you in your commercial development

Individualized analysis and diagnostic (SWOT approach of the person and structure)
Formulation of the needs and expectations
Advice and follow-up on the implementation of the physical and virtual networks
Structuring of the offer, development of the commercial speech, counselling and training on the presentation of the offer
Development of a strategy and action plan / regular follow-up

The agency

Avocom is a marketing and communications consulting agency specializing in the legal and financial sectors.
Our team provides advice to law firms in every phase of their brand strategy development and the operational deployment of their communications charter.

Our priority is to provide meaning and coherence to our clients' communications strategy, so that that it creates value over the long term.

We are passionate about our clients' vocation, we understand the way they are structured, and we fully comprehend what is at stake.

We adapt to the individual structure of each client, and thus are able to provide support that can be global, in the context of outsourcing the management of all of the aspects of the firm's communications, or partial, concerning any given sphere of communications (media relations, event planning, identity…), or even occasional, for specific missions (creation of firms, media interventions …).

In connection with our communications and marketing missions, we are qualified to provide recommendations on other topics relating to the management and organizational aspects of a structure. Our clients have access to our network of partners (coaches, recruiting firms, strategy consulting, CRM service providers).

The excellent quality of our relationships with our clients is our highest priority. We work hard to build long-term partnerships with our clients that are based on profound trust and loyalty.

Since 2003, Avocom, the first specialized agency, has worked closely with many French and international clients on a daily basis and on audacious, and highly successful, projects.

Read more
But why use an agency ?

To compare your view with specialists in your market

To help you decode tendencies in your sector and give you a wider view

To communicate and promote new concepts within your firm

To have access to a set of skills you haven’t developed

To strengthen the resources within your firm

To be freer to focus on your field of expertise

For the pleasure of working together...

Contact us

6 Rue Saulnier
75009 Paris
Tél. +33 (0)1 48 24 60 54
Fax. +33 (0)1 48 24 60 06
contact@avocom.fr

/ Charlotte Vier

Partner

Charlotte founded Avocom in 2003 to anticipate and accompany the development of communications and marketing for law firms. Since Avocom’s creation, she and her team have provided advice to many French and international organizations in the legal and financial sectors, on their brand strategy both for their day-to-day relations and during important phases of their development.
Charlotte frequently drafts articles, notably for La Lettre des Juristes d’Affaires; she has participated in the collective work Lamy Profession Avocat and is often called on to speak during seminars and conferences on communications and management for law firms.


Brand Strategy / Media Relations / Public Relations / Crisis Management / Digital / Client Relations Management / Marketing and Business Development

ch.vier@avocom.fr

/ Virginie Jubault

Partner

Virginie holds a Master degree from the Paris II University and a Luxury Brand Marketing and International Management MBA. She was previously in charge of Direct Marketing at CPR Online and then worked as Head of Marketing and Communications for Who’s Who in France before joining Avocom as Partner in 2012.
Thanks to her deep knowledge of marketing and communications, she helps Avocom’s clients showcase their personality and identify the key themes and topics for the institution they represent.
Virginie has also developed a specific expertise in commercial development to accompany the agency’s clients with both an individualized and collective approach.

Strategy / Media Relations / Public Relations / Client Relationship Management / Business Development

v.jubault@avocom.fr

/ Camille Flesselles

Consultant

Camille joined Avocom in 2016 after working for almost 10 years in the Marketing and Communications department of several French and international business law firms including Allen & Overy and Bredin Prat. She accompanies the agency’s clients on the setting-up and the implementation of their communications and business development actions and strategy.

Public Relations / Directories / Events Planning / Media Relations / Web and graphics Projects / Digital

c.flesselles@avocom.fr

/ Nathalie Merle

Director

Nathalie graduated from ISCOM and was previously Head of Communications for the listed groups Infonie, Infosources and IXO. She also worked as Director in various communications agencies, mainly in the medias, IT and new technologies sectors and for celebrities. Prior to joining Avocom in 2016, she was in charge of media relations for the French Prime Minister service DILA.
She assists the agency’s clients on all aspects of their communications issues, with a specific focus on media relations and digital strategies.


Strategy / Media Relations / Public Relations / Events Planning / Crisis communication / Internal communication / Digital

n.merle@avocom.fr